How to sell art online and make money as a newbie artist

How to sell art online and make money as a newbie artist

When it comes to selling your art & making money, marketing strategies have seen profound shifts throughout the course of time. 

Salons were once considered to be the most prestigious places in which to exhibit works of art during the 19th century. During the 20th century, salons were gradually displaced by commercial galleries.

The advent of the Internet in the 21st century has rendered physical art galleries somewhat of a relic. These days, the majority of art sales take place online, which has also contributed to the rapid expansion of the art market.

Therefore, in this day and age of the digital revolution, independent artists, such as illustrators, Digital Sculptors, Digital painters hand lettering stylists, and even photographers, can rely on the Internet to sell their artwork online. Yes! They are no longer reliant on conventional art galleries or retail art stores in order to locate prospective buyers.

Instead, you should consider using an internet shop platform to sell various types of art to potential buyers. This can work wonders. 

This is due to the fact that the majority of purchasers begin their search for artworks to purchase by visiting online platforms, where they can also easily make their purchases.

Stats:

According to the findings of the study included in TEFAF’s Annual Art Market Report,

  • The majority of sales are occurring in the middle-market area, which is between $1,000 and $50,000. (US)
  •  New orders on smartphones account for more than 20% of all art sales.
  • Over the course of the past year, sales of online art have risen from $2.75 billion to $3.63 billion.

( SOURCE)

When you are ready to begin selling your art online, the following is a list of strategies that you should keep in mind

Be familiar with your own art Style

Artists are recognized for their unique styles, which they use to create works of art that are unforgettable. But the majority of younger artists, especially those just starting out, frequently have trouble deciding which style to follow or how to articulate their personal style.

I had this issue when I started to take my art seriously. It’s ok… Do some Internal Research in you( Its funny huh), and figure out what you love the most. For me, it was the Human face be it painting or sculpting. So, If you notice most of my artwork is the human face. I seldom do other characters be it cartoons or any special characters.

Most newbies, produce art in an unplanned manner. It’s possible that you won’t have much success using that strategy to sell artwork online and make money as a freelancer. Choose an aesthetic that excites you rather than one that is popular.

Choosing a particular illustration and painting, for instance, will also assist you in remaining focused on your task and extracting the maximum value from it. It is important to keep in mind that the fields of illustration and handwriting both encompass a wide variety of styles.

In a similar vein, there is a wide variety of approaches to illustration as well. 

The most common types of illustrations are those created with pencils, charcoal, pens and ink, and woodcutters. Many artists have a soft spot in their hearts for additional illustrations that were crafted with lithography, acrylics, and watercolors respectively.

Because there are so many different styles, you should limit the number of them that you learn to master to a manageable number so that you can concentrate your efforts and resources. 

When you have a certain painting style, it is much simpler to portray yourself to others as an experienced artist working in that manner. 

Keep in mind that consumers will often search for brands. Because of this, your style has the potential to establish you as a reliable brand among art purchasers.

Conduct Research on Your Intended Audience

But before you start looking for internet venues to sell your artwork, you should first determine who the perfect purchaser of your creations would be. 

In order to learn more about the possible purchaser, you need to find out the specific response to this enquiry. A buyer that is interested in graphics is not likely to purchase things that involve hand lettering, after all.

Therefore, you should be aware of which companies most frequently employ the artwork you make to promote their brands. 

Investigate the art market more thoroughly to identify the types of collectors who are most likely to purchase the artwork that you produce. 

Determine the gender, age range, income level, geographic area, and other characteristics of your ideal customers.

In addition, talk to other artists in the community and enquire from them about other artists they know who could be interested in purchasing art online. 

Therefore, if you want to generate money as an artist or graphic designer, you should think about your target demographic.

Price your art appropriately

What Kind Of Price Should I Set For My Artwork?

Finding the most appropriate methods for valuing one’s work presents a significant obstacle to both beginning and established artists alike. 

And the method for doing so is one that is both subjective and objective, requiring you to align with both your own personal judgement of what your work is worth and the market factors that are driving sales.

Figuring out what to charge for your paintings, prints, and other works of art can be challenging at times, but it’s not exactly rocket science either. 

There are a number of different equations that you can use to determine what price tag you should put on your work, and there are a lot of artists who have already paved the path for you to follow in their footsteps. 

If you use both of these as resources to determine how to price your artwork, you should be able to find a solution that is optimal not only for you but also for your potential customers.

Make An Appealing Portfolio For your artwork

The portfolio of an artist is the first thing a buyer will want to look at. You have two options available to you as a fresher for building a portfolio and making money. The first thing you should do is create a website that is solely devoted to showcasing your most impressive works of art and expertise.

Numerous artists have their own websites as portfolios. However, it is an expensive choice for an emerging artist to make. In addition, if you are a new artist, you do not necessarily need a specialised portfolio website at this point in time.

The second choice is to sign up for a reputable website that offers free online portfolio pages. There are websites that allow you to establish a portfolio page to display your artwork, and you can use those websites. 

Fineart, UGallery, Society 6 & Etsy( For Physical Artwork) , Turbosquid( You can sell 3d art too), CG Trader, Artstation, OpenSea(For NFTs), Adodestock( Photographs) DealJUMBO, Envato elements, Creative market & Designcuts are some  of the prominent online marketplaces where artists and designers can exhibit their greatest work for potential customers to purchase.

To generate a dedicated page for your portfolio, all that is required of you is to register with our website in the designer role. Showcase your most impressive work in a variety of areas. 

Make sure you provide some information about your artistic background on the “About” page of the website. You have the option of including the works of art that you intend to sell in the “On Sale” area of your portfolio website.

First and foremost, make sure to ask your pleased customers for testimonials that you may post in the Testimonial area of your website. Before purchasing your artwork or services, the potential customers will carefully examine the portfolio page.

Resources:

Check out the Comprehensive List  of  Digital Resources needed to Start your Digital Art & Digital Sculpt Journey:

Do Your Marketing well.

Utilize Social Media To Promote Your Artwork

Without the use of social media for marketing, no company can expect to be successful. Social media platforms like Facebook, Twitter, and Instagram are common knowledge for up-and-coming musicians in this day and age. Make use of these many sites to advertise and market your art as well as your expertise.

Be aware, however, that social channels are merely networking tools that are intended to assist you in better managing your current clientele. 

You should discuss more about your artwork on social media platforms like Twitter and Facebook, as well as the image-based platform Instagram.

Following these fundamentals should help you get ready well in advance of the possibility of selling your artwork on the market. Keep in mind that the method of marketing used for online sales is going to be different from that used for offline sales. Create marketing techniques tailored to the internet environment in order to attract customers.

Tips to sell your artwork Online.

1.Sell your original paintings and copies (prints) online.

This is the most obvious and easily realized way. It doesn’t require having your own store or a large audience. Thanks to the internet, you can sell your art online through different platforms. Here are some of the best sites to sell artwork online:

  • U Gallery:  U Gallery is essentially a high-end, invitation-only art gallery that is housed entirely online. This opens the possibility of expanding our reach to a greater number of customers all around the world. This website is one of a kind because each artist and piece of art included on it has been carefully considered and selected by hand. Artists are required to pass a review process before having their work displayed on U Gallery.
  • art2arts: is both an art gallery and a residence for original works of art, and it is maintained by artists for artists. They have a community of more than 800 well-known and up-and-coming artists who together provide over 10,000 original pieces of art.
  • Etsy: Esty began in 2005 and has since grown to become one of the largest online marketplaces of its sort. It has an enormous audience, particularly for art and collectibles. Due to the large number of artists on the website, it may be difficult to gain exposure to one’s work. Nonetheless, Esty gives the tools that, if utilized properly, will allow you to sell your work in no time.
  • Amazon Handmade: You may sell your artwork, handmade goods, accessories, and more on Amazon’s artisan marketplace. This marketplace is open to anybody. You are able to make a profit from the sale of sketches, paintings, and other forms of fine art; however, each time you make a sale, you will be required to pay a seller’s fee that varies in accordance with the location and the item being sold.
  • Shopify: If you don’t mind subscribing to the website hosting services that Shopify offers, you can use their platform to sell your artwork. You can expand your customer base by designing the front of your online store, establishing an online shopping cart, and promoting your store on social media.
  • Art fire: Artfire is another online marketplace where you may sell your artwork, handicrafts, and other products are done by hand. This website is visited by millions of online customers each day; therefore, your products need to be competitive and distinguishable from those of other sellers. They also have seller packages and listing costs, however, the plans are affordable and you may increase your package whenever you choose.
  • Fine Art America: A significant online marketplace that combines a somewhat conventional gallery approach with print-on options. Not only can you sell your artwork on this platform, but you also have the option of having it printed on t-shirts, phone covers, and caps.
  • Saatchi Art: Saatchi Art has a massive readership and daily attracts millions of visitors to its website. It is an online art gallery and market that can provide you with global exposure.

2.Developing and Marketing
drawing tutorials over the internet.

At the beginning of the launch, it will take a significant amount of resources. 

You will require high-quality lighting and filming equipment. In addition to this, you will also need to be familiar with video capture and processing techniques. 

You can acquire all of this knowledge by enrolling in paid or free online courses, but if you want to produce high-quality material, it is best to get in touch with professionals who can assist you with arranging the shooting. 

Taking care of the content is all that is required of you at this point.

The following thing to ask is, however, where you should put your online course.

Today, there are a plethora of alternatives available for you to put your courses on your website, which can be readily developed by you and requires a reoccurring payment.
Teachable is the most well-known systems for carrying out this function. These sites provide minimum packages that start at approximately $21 per month, making them very reasonable. 

The use of minimal packages is a fine place to begin, but these packages have restricted functionality and may not meet the needs of all customers. 

Therefore, you should plan on an average that is three times as much as that.

Developing an online course and making it available to the public is one thing; however, marketing the course is a more challenging endeavour. 

The same guiding idea applies to this situation as it does to painting. If you have a large audience as well as expertise of marketing and sales, then you should be able to handle this responsibility with some effort on your part. 

In that case, you always have the option of uploading your online classes to already established and well-known websites like Udemy or Skillshare.

Although the terms and conditions of each platform may vary, in general, they are very comparable. In most cases, they will take a cut of the proceeds from the selling of your course. 

Launching a course on one of these platforms will make it accessible to users; however, if there are a large number of other courses on the platform, the question of how to make your course stand out becomes more pressing.

However, here’s the deal: in most cases, platforms will provide promotional services to make your courses more accessible to potential buyers in exchange for an additional cost.

Resources:

Check out the Comprehensive List  of  NFT Related Blogs 

About the Author:

Manny Acharya is the co-founder of Artmellows. Your Goto place for Design, Digital Art, Digital sculpting, Photography, Tools & Gears Info, and Product Reviews.

Manny is a Digital Artist, 3D Sculpt Designer, Ardent Photography & Tech Lover. He supercharges Digital Art & Design by crafting memorable 3d Sculpts & 2D Design & Art.

PS: Manny has created a Beginner Friedly ebook to Learn Nomad 3d Sculpt App. Know More about the eBook. Know more about Manny

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