How to Start A Pet Photography Business in 9 Steps[Pet Photography business plan]

How to Start A Pet Photography Business in 9 Steps[Pet Photography business plan]

How to Start Pet Photography Business in 9 Steps

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Manny Acharya

Manny Acharya

Welcome to Art, Graphic Designs & Sotware & Gadgets Mellows, a Goto place for your Digital Art, Gadgets software & Tech related Information, Tips, and Learnings.

For animal lovers who also have an interest in photography, a career in pet photography could be a good fit. 

A self-rewarding business option would be to set up a photography studio in your own home and specialise in photographing animals. 

The genre of photography known as “pet photography” is one that is expanding rapidly and is a lot of fun to practise.

Many people have expressed a desire to honour animals and the contributions they make to human life. 

Every person who owns a dog, cat, reptile, bird, or fish has the potential to become a customer of your business.

 The primary goal of this company is to satisfy customers by offering portraits of a high standard at reasonable prices.

You are able to provide a variety of services, such as portrait sittings either in the studio, at the location of the client, or in an outdoor setting of their choosing. 

One more option is to offer videotaping services for pets, complete with musical accompaniment, titles, and various effects. 

Run the mobile service either full- or part-time depending on your availability.

Pet Photography Business Stats

Combining a passion for photography with an interest in animals can result in a successful and entertaining niche business called pet photography, which offers the opportunity to make good money.

The American Pet Products Association conducted a survey in 2011–2012 and found that pets play an important role in the lives of 79.2 million households in the United States. This represents 62% of all households. 

The number of pet owners who are interested in displaying professional photographs of their animals is growing, and these owners are willing to pay a premium for photographs of superior quality.

Is Pet Photography Business Right for You?

Prior to starting a photography business, it is crucial to determine if you possess the necessary qualities to be successful. Below, we highlight some of the features that will serve as a major plus:

Tools & Gears Are your tools, equipment, and accessories sufficient? Pet photography is comparable to wedding and sports photography in that missed moments are unlikely to be replicated. Before you begin charging for your services, you should learn your equipment inside and out

Pet-loving attitude: Are you a true animal lover? Photography of pets is a filthy, dirty, and at times extremely irritating occupation. 

You must be fine with Great Danes jumping on you, pugs pawing you, and cats scratching you. Additionally, you must possess remarkable patience.

Location Is Crucial: Your operational area is significant. Examine the pet population and overall pet-related attitudes. 

People view dogs and cats as “simply dogs & cats” or as family members or surrogate children. Examine the average pet owner’s disposable income as well as the general cost of living..

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Creative Software:  Adobe CC – Get 65% Off on Adobe CC

Decide on Different service offers Within Pet Photography

You can provide a number of services to fulfil the needs of your clients. Clearly describe each product and service on the brochure. 

It will assist your client in deciding between several settings. For example, studio sessions, home sessions, and outdoor settings.

Pet Videography: Video clipping is another option to earn more income. You can provide pet videos that include music, titles, and other effects.

Creative Photo Frames: You can offer a wide variety of creative photo frames. Including frames made of bamboo, wood, metal, canvas gallery wrap, photo albums, and even glass. This will aid in increasing your revenue.
You can provide an amazing studio picture service with a pet-friendly environment for formal studio portraits. 

Your studio must have an assortment of objects and backgrounds. 

You can supply your client with immediate digital photographs of their likeness.
Outdoor Location Portrait: Sometimes pet owners prefer to have their pet’s portrait taken at their home or in an outdoor setting. Your equipment must be moved, staged, and disassembled. You must consider the various pricing options for this. In this situation, you will require assistance..


Equipment For Pet Photography

If you want to be taken seriously as a pet photographer, you must have high-quality equipment. 

You will require many digital cameras, as well as tripods, reflectors, and a range of lenses and flashes.

For interior work, you will additionally need a backdrop stand and background material. 

When composing images, props are often helpful. Obtain some appealing toys for pets. 

You must understand how to use lighting, lenses, flash, shutter speed, angles, and postures to obtain the most detailed photographs of your subject possible.


Buy quality equipment, especially lenses. Prime lenses are not inexpensive, but you certainly get what you pay for.

I would recommend the following lenses to get you started with a Canon camera:

The 70-200mm f/2.8 MkII version provides excellent bokeh backgrounds and is ideal for capturing action images like a dog chasing a ball along the beach or in the park.

The Canon 50mm f/1.8 lens is the best $150 you will ever spend. I have the $1,500 f1.2 50mm lens, so I probably could not distinguish between the two. Other than the $1350 deficit in my bank account…

A wonderful 85mm 2.8 or 100mm macro lens would also be a great addition to your camera bag, but you can’t spend money you don’t have, so picture some dogs and earn money first! There is much opportunity to acquire additional equipment as the business develops.

Ironically, you will likely always use your two favourite lenses, regardless of what else is in your camera bag. I know I do!

Know the Initial cost of starting pet Photography Business

What are the costs of starting a pet photography business?
For the entrepreneur who prefers support and guidance as they embark on this journey, there are a number of pet photography franchise options available. 

The following are examples of startup costs:

  • Website
  • Marketing materials
  • Canine behavior training
  • Insurance
  • Photography equipment (camera, lens with autofocus, zoom lens, Lighting and memory cards)
  • Mobile studio
  • Props
  • Computer and editing software

Register Your Pet Photography Company

The registration of your company is an absolute necessity if you want to run a legally compliant and hassle-free business. Determine the most suitable organisational structure for your company by taking into account its resources and the scope of its activities.

For instance, if you live in the United States, forming a limited liability company (LLC) is a common choice since it simplifies the process of submitting your annual taxes and, more crucially, it separates your personal assets from those of your business.

Additionally, verify with a local competent authority to find out what kinds of licences and permits are necessary to establish a photography business in your area by inquiring with that authority about the prerequisites..

 Name Your Business

Picking a name for your pet photography company that is both memorable and accessible will go a long way towards establishing your place as a reputable brand in the market in the near and immediate future. 

In the event that you are interested, the following is a list of some of the business names for pet photography companies  that I particularly like:

  • Dogfolk
  • Puppy Tales
  • Hairypants Photography
  • The Petographer

Some photographers want their brand to have a more professional appearance; therefore, it is important to give serious consideration to the brand name and test it out on a variety of people.

Get some Photo Editing Tools

Purchase some software for editing photos.
When it comes to establishing a successful pet photography business, having up-to-date photo editing software is one of the most crucial things you can have. 

There is a wealth of high-quality photo editing software currently on the market to choose from. Choose the one that works the best for you. 

In this line of work, it goes without saying that having skills in photo editing will put you miles ahead of the competition.

Know the On-going costs of pet photography Business

What are the continuing costs associated with operating a business that photographs animals?
The majority of pet photographers choose to forsake the traditional studio setting in favour of working out of a mobile studio. 

This allows for greater flexibility and results in a significant reduction in overhead costs. 

When creating your budget, you should take into account the following recurring costs:

  • Photography Gear repairs and replacement
  • Toys, snacks, and leashes for the animals
  • Registration costs paid to the state annually, sales tax licencing fees, and occupational taxes paid to the city
  • Ongoing training and instructional workshops
  • Upgrades to the software
  • Marketing materials
  • Hosting of websites and upkeep of those sites
  • Payroll taxes – once you get started, you might want to think about using freelancers to help lower your startup expenses.
  • Insurance for legal responsibility
  • Mobile studio props; in order to keep up with the times, you’ll need to continuously adding to the possibilities available in your studio.

Set the  Pricing of your Services

What do pet photographers charge? I checked with a few pet photography Businesses in Melbourne-  rates begin at $99 for a simple session with an online gallery from which to choose photographs. 

The session costs increase to almost $800, which includes high-resolution photographs and a selection of items.

Obviously, you may need to begin with cheap pricing that represent your level of expertise or at a level that would attract new consumers and allow you to grow a portfolio.

Advertise your Pet Photography Biz

Advertising is not always inexpensive, but it is effective! Adwords and Facebook advertisements are the most effective and can be targeted to certain demographics or geographic locations. 

I  would suggest to advertise within 100 kilometres of your city, so you’re not stuck in traffic when you could be photographing dogs at a nearby beach.

Large events such as the Dog Lovers Show in your city are ideal for advertising and purchasing a booth. Although having a booth at the trade show is expensive (about $3,000 from memory), it brings in clients and increases brand recognition.



Hello , I am Manny & I'm  an art & fancy Gadgets/New Softwares enthusiast. I am keen on Digital Art , fancy Gadgets, new and helpful Softwares to name a few. I love what I do and do what I love digital art & Sculpt, gadgets review , illustrations etc on various apps and platforms.  Artmellows is a Fusion of My Love for ART and Gadgets. My interest in art grew  as a child mostly fascinated with pencil sketches and portrays. It kind of fell sideways as I started focussing more on my studies and career.  Past few years I have been able spent more time on art and share on social platforms. I finally have this web profile where I able to put everything I created & Love and also pen down many Gadget Reviews that I have personally used and Love .

About Me

Manny Acharya

Manny Acharya

Welcome to Art, Graphic Designs & Sotware & Gadgets Mellows, a Goto place for your Digital Art, Gadgets software & Tech related Information, Tips, and Learnings.

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