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Getting Started With Pinterest – Pinterest marketing for beginners
Whenever anybody asks me what advice I would give to new bloggers, I always respond that they should get started with Pinterest!
I haven’t come across a better site to promote your blog, develop your traffic and attract your target audience that demands such little effort as Pinterest.
The truth is that after you set everything up, you can leave everything run on autopilot, but getting started with your account might be complex.
So here is a guide for new bloggers that want to know how to get started with Pinterest.
Pinterest is now officially recognised as a search engine by Google.
What if you were searching for something on Google and the phrase “Best 100+ ponytail ideas on Pinterest” popped up on the first page, leading you to a Pinterest search that contained the exact thing you were looking for?
It is therefore extremely simple to register an account, optimise it in order to be found more easily by individuals who are interested in your content, add your own pins and direct them to your blog entries, and maintain an active presence on social media site.
What benefits does this Visual social networking platform offer?
One of the best features of Pinterest is that it requires no particular knowledge or training to utilise.
Some of the most successful businesses on this social network can credit their success to a gradual but steady start during which they were able to gain a better understanding of how it works and what features best suit their company’s needs.
#1 – Pinterest is colossal.
Every second, Pinterest users share 152 product-related pins. Consider the following statistics from the social media platform:
Users in total — 444 million active users
Men make up 14.8% of the population, women make up 77.1 per cent, and 8.4 per cent are unidentified.
Age — 34% of users are between the ages of 30-49, followed by 32% of users between the ages of 18-29.
Income – 45% of Pinterest users in the United States earn $100,000 or more each year.
#2 – Pinterest is a major source of website traffic.
Pinterest users are three times more likely to click on a direct link to a product or service that they discover on a Pinterest board. This means that by consistently pinning articles relevant to your business, you may direct visitors to your website and educate them about your product.
#3 – Pinterest users make purchases (and plenty of it)
Along with being receptive to leaving the site to purchase their favourite things, Pinterest users are also receptive to spending money on other websites. According to studies, an astounding 85 per cent of consumers have made a purchase as a result of their experience on Pinterest. Additionally, they revealed that 89% of users utilise the platform to buy ideas.
#4 – Pinterest users are heavy spenders
According to Neil Patel, Pinterest has the highest average order value of $70, which is more than the average order value for all other social media channels. More than just a tool to boost your social media presence, Pinterest may help you achieve some truly remarkable financial benefits.
#5 – Pinterest users are more receptive to advertising.
The ordinary consumer despises the process of being offered things or services (let’s face it, advertisements can be *pretty* irritating). On the other hand, Pinterest users adore it.
As HootSuite implies, it’s the internet’s unique frontier where people are receptive to branded content.
In comparison to other social media marketing techniques, Pinterest advertising cost 2.3 times less each conversion.
Is Pinterest the best platform for your business?
To determine whether Pinterest is a good fit for your business, you’ll need to conduct some research.
Even if you are not active on Pinterest, your website’s content may already be shared there.
Visit the following URL pinterest.com/source/your website address to determine if this is the case.
This section displays pins that were directly pinned from your website, either by you (if you’re pinning) or by other pinners. If the URL returns few results, this could be because your website was launched lately or because direct pins from your website are tough.
Utilize Pinterest to find relevant keywords and phrases for your line of business.
If those keywords show in profile names, board titles, board descriptions, and pin descriptions, that is a strong sign that Pinterest marketing is a potential alternative.
Inquire of your existing consumers whether and how they utilise Pinterest.
If you are not seeing any results, it is possible that the programme is not a good fit for you. If you answered affirmatively to all of the preceding, it’s time to get started!
The Best Way To Get Started With Pinterest
I will go through each stage in as much detail as I am able, but there is only so much information that can be contained in a blog article.
Taking a Pinterest course is strongly recommended if you are aware of the valuable tool
Pinterest can be for your blog or business and do not want to waste months experimenting in the dark, as I did at the start of my journey.
For those just getting started with Pinterest and seeking a more expedited path to success on the social media platform, I highly recommend attending My free Affiliate 5 day eMail training course( Coming soon), Getting Pinterest right ( ebook) .The course is a 5-day email course that is completely free!
THE FIRST STEP IS TO CREATE AND INSTALL YOUR ACCOUNT.
The first step is rather straightforward.
Visit www.Pinterest.com and sign up for a new account or log in using your existing Google or Facebook credentials to get started.
Note down your account information in case you need to access it in the future.
All that remains is for you to fill out the necessary information (which you can do in “Settings“), such as your name, website, and account description.
PRO TIP: Make use of keywords when creating your account. Instead of using your name or the title of your blog as the account name, try using a specific keyword to follow it up after your name.
For example, my name is set up as “Div – Blogging Tips & Growth Strategist For New Bloggers,” and I make it a point to include keywords like “blogging tips” in my bio to help people find me.
STEP 2: Open a Business Account and turn on Rich Pins.
This step is critical for giving your account and pins a higher chance of surviving in a sea of existing and countless pins.
Switching to a business account (which you may do even if you don’t officially own or manage a business) also gives you access to statistics, analytics and insights about your account that will be useful later on.
The next step in this process is to Claim your website. You were requested to include your website in your profile data in the first stage.
While this appears publicly on your account (and may even bring blog traffic your way from people who found you and liked what you pinned), Pinterest wants to confirm that you actually control the account before they can provide you with crucial information about it.
Pinterest already has a tutorial on this, which I urge you to read below to ensure you do it correctly (including specific instructions for different types of blogs).
Here’s how to Claim your website.
Creating your Pinterest Business Account
Setting up your profile is the next step after you’ve decided on the type of account you want. When creating a new account, keep these guidelines in mind:
You should pick a username that reflects your brand or personality. Your profile name should include your company’s name as well as a location-related keyword or two.
- Include a link to your website in all of the user information. You can make it easy for your Pinterest followers to find it.
- Increase the number of people who see your profile by connecting your Facebook and Instagram accounts.
- Pins that are relevant to your brand or personal hobbies should go in this section. This can assist bring in additional people with similar interests.
- Pins with no images attached are less noticeable than ones with images attached because Pinterest is a Visual Search Engine.
- The next step, but one of the most critical, is to enable rich pins. You must apply for them after you have confirmed your website. Pinterest normally approves everyone fairly quickly (they can be approved right away or you might have to wait a few days).
WHY: Rich pins stand out in any Pinterest feed because they highlight the title of your blog post in bold.
Learn how to enable rich pins on your website by clicking here.
STEP THREE: Create and organise your Pinterest boards.
It’s time to start pinning now that your account has been set up! As many boards as you’d like can be created. At least 10 boards related to your account and audience should be established at the outset, according to my recommendation
EXAMPLE: Because my blog( Digitallydiv.com.au) focuses mainly on online marketing, digital marketing, affiliate marketing blogging, and social media marketing, I’ve developed boards devoted to those topics and others that I think my readers would find interesting.
My site is not about Home and decorations, but I do have a Pinterest board called “Home Office Inspiration” because I know many of my readers work from home.
To keep my account clean and to ensure that people know why they’re following me, I keep all other boards (such as “Cute Dog breeds” or other personal ones) private.
Pin at least 10-20 pins in each board (you can add more later) and set a cover image for each board as a starting point for your account.
Some users like to make their own cover boards (as I did with the first one) and use a text overlay with the board’s name to give their account a more branded appearance. Instead, I used a theme and colour palette to unify the design of all of my boards using Canva.
It’s a good idea to have a Pinterest account that reflects who you are, what you do, and what you represent.
As a result, it’s critical that you select message boards whose subjects relate to your blog’s content.
However, it is critical that your profile direct visitors to your website or blog. With the help of an anchor board, you can ensure that (or more).
If you have solely your own pins/content on your anchor board, all of the pins point to your blog posts, website, or landing pages.
For those who haven’t made their own pins for it yet, I recommend making this one anyhow.
That’s something we’ll take care of in the following stage. As a general rule of thumb, you should name it something apparent, like “Best of BLOG NAME.”
I’d recommend five anchor boards if your site covers three key topics and you have a lot of information. “BLOG NAME – Topic 1,” “BLOG NAME – Topic 2,” and “BLOG NAME – Topic 3”..Blog name – Topic 4 Blog name -Topic 5 are examples of blogs.
In this approach, your content may be quickly accessed based on the interests of your audience members.
Step Four is to Create your own pins
Your account is now complete, and the only thing missing is a collection of pins that link to your blog article.
You don’t need to be a design whiz to make your own pins and templates.
A minimum of 4to 8 Pins are created for each blog entry, one of which is included in the post itself (so that my blog readers can share or save the entry on their own Pinterest profiles), and the rest are uploaded and linked to my articles on Pinterest.
I use canva and I use a variety of layouts, some of which I designed myself, but I always strive to maintain a uniform style and use the same colours so that people can readily identify my pins in their feeds.
Utilize Pinterest as a visual marketing tool.
One of the best methods to get noticed on Pinterest is to have a visually appealing profile.
This contains images of your items, as well as images that elicit an emotional response from the viewer.
In addition, you can build enticing pins to sell products from your online store or simply to raise awareness of your company. Use the following tips to create a Pinnable image:
- Use photos that are vertical instead of horizontal (2:3 aspect ratio)
- Do not use anything but high-resolution photos and videos.
- Support your new pins with a text overlay.
- Keep your brand’s tone consistent.
- Your website’s URLs should be working properly at all times.
Step 5 Create a doable Pinterest strategy
Just follow step 4 whenever you publish a new blog article and you’ll be good to go.
While your pins may be discovered sooner if you used the proper keywords in the right locations, it’s important to periodically promote them and put them in front of people who may re-pin them.
A Pinterest strategy that works for your content and your account will make the process easier.
It looks like this for me: I use Canva to plan & Create roughly 20-50 pins a day, I often re-pin my pins to group boards, I follow other people in my niche, and I occasionally use Tailwind tribes.
Also Read :Canva Pro- is it worth Upgrading[My Honest Review 2022]
While it’s critical to be active on Pinterest and share material from others, it’s equally crucial to promote your own pins to keep your current and potential followers up to date.
A scheduler may be a better option if you don’t have the time each day to do it manually.
I signed up for Canva Pro Free trial and haven’t looked back. As a result of the automation, I just devote a few hours each month on curating content for the upcoming months.
Try Canva Pro Free for 30 days
Step 6 Start Pinning Regularly.
Effectively utilising Pinterest to promote your business necessitates putting together high-quality, attention-grabbing visual material.
So, what are the characteristics of a successful Pin?
Images that are arranged vertically. Data reveals that 82% of Pinterest users access the site using their mobile devices. To prevent uncomfortably cropped photographs, aim for a 2:3 aspect ratio.
Take a look at the quality of your photos and videos. For the best results, you should use the highest quality images and videos recommended by Pinterest.
Detailed writing. Improve your SEO, provide context to photos and encourage your visitors to click on links by writing good descriptions.
Adding a layer of text on top. If your visual statement is strong, consider adding a title to support it.
A well-executed logo. Incorporate your logo inside your Pins if it makes sense for your business and is in line with your Pinterest marketing plan to avoid your brand getting lost in the Repin shuffle.
Make sure that all of your links function before pinning. Your brand will suffer if you have broken links.
For the optimal user experience, ensure that your Pin’s URL does not redirect to a 404 error page and is loading rapidly.
Try Canva Pro Free for 30 days
So, Pinterest marketing strategy to benefit your business?
Without any upfront expenditure, any business owner or marketer can engage in Pinterest promotion (except when using promoted pins).
Creating Pinterest boards will not require the same amount of time each week as other social media channels.
Pinterest is essentially a visual discovery tool that can help you generate new leads. If you’re a marketer or business owner, you can easily concentrate on what you want to convey rather than having to type everything out.
Additionally, what makes Pinterest so effective for businesses is that it is largely utilised by women (including mothers), who represent a sizable portion of today’s market.
This means that for businesses, Pinterest has the potential to be one of the most profitable social media platforms available.
Not only does it raise brand recognition among prospective customers, which may be converted into an extremely engaged target audience, but it also has the potential to persuade them to make a purchase.
Additionally, there is a chance to run Pinterest advertisements, which are similar to those on Facebook or Google in that campaigns may be developed around specific or relevant keywords.
Combine them with fascinating and relevant material that demonstrates what makes your brand unique, and you should have no trouble growing your Pinterest profile.
How to more traffic to your Blog from Pinterest?
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About the Author: Div Acharya is the co-founder of Artmellows. Div is an entrepreneur, Lifestyle Blogger & Blogging Strategist.
She loves Blogging about Online Learning, Blogging Business, Lifestyle, Travel, Home Decor, Pets, and Digital Marketing. Learn more about Div Acharya