SEO for Artist websites
Do you feel that SEO is too hard and not worth the effort?
SEO isn’t that complicated. It’s quite simple—or at least the basics are. But the basics aren’t enough to get you ranked, right?
That is Wrong!!
Truth is that: Most people who run websites have a limited understanding of SEO, so you often only need to get the basics right to succeed.
Related: All things about SEO
On-Page SEO & SEO-Optimised Content
Use on-page SEO to attract and help search engines understand, recognize, and rank your content. To Help Blog posts and pages gain visibility in search.
We have created an on-site SEO checklist to help you through this process.
You will never miss the chance to optimize your web pages or blog posts in this way.
Related: SEO for Blog posts
What is On-Page SEO?
As it suggests, SEO on the page improves the SEO on the actual pages of your website.
This doesn’t include anything like backlinks or external SEO boosters, only tactics you can upgrade physically on your own website.
In contrast, your on-page SEO is easily visible to users on your site, as opposed to certain technical SEO tactics.
If Google (or any other search engine) crawls a web page, a number of factors are taken into consideration.
How well the content of your page can be handled is a good sign of how optimized your page is.
But let’s look at how Google does this and how Google can improve its understanding of the content of your website
When it comes to On-page SEO, many different elements can influence how you classify.
One advantage of on-page SEO is that you have more control over every aspect, so when you understand the basics and best practices, it’s easy to get right.
1. URL Structure
2. Title Tag & Description
3. Heading Structure
4. On-Page Content Optimisation
5. Add Imagery & Multimedia
6. Internal Linking
7. External Linking
8. Schema Markup
9. Page Load Speed
10. Mobile Friendliness
The first step in SEO copywriting and a fundamental part of your SEO strategy is keyword research.
You must find out what search terms your audience uses before creating the content of your website.
You are using your keywords for your search terms. You can begin to write useful and high-quality content based on these keywords. Here, we will take you through the many keyword research steps.
What is key Word Research?
The terms used by internet users to find what they’re searching for are referred to as a keyword quest.
You might want to search for ‘Dentists for tooth whitening ‘ or ‘Nike Gym tops for women if you need a new pair of Gym Tops. This is a list of keywords.
Some keywords are lengthy( They are called Long Tail Keywords), while others are quite brief.
If consumers are entering keywords into their smartphones, then businesses must conduct keyword analysis.
Businesses must perform keyword research to decide which keywords are used by their target audience. How are people going to find you if you don’t know what they’re looking for? right?
However, consumers aren’t the only ones looking for keywords. Google and other search engines can read your website’s content for keywords and will rate you for those terms. This is where the SEO process begins.
So, ultimately, you want your website to rank better, get better traffic, net more conversions, and make more profit from your Business.
Technical SEO is all about fixing errors to make that happen. This is the list of technical SEO elements to check for maximum site optimization.
What is Technical SEO?
Technical SEO is the process of optimizing the crawling, indexing, and rendering phase of your website to achieve higher search rankings.
Neil Patel, the serial entrepreneur and co-founder of CrazyEgg, has a simple definition for technical SEO: “Any SEO work that is done aside from the content.
Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.”
Technical SEO involves improving the technical aspects of your website to help it rank higher in search results. It covers a wide range of SEO topics, including:
- XML sitemaps
- Crawling and indexing
- Mobile Optimization
- Site speed
- Site structure
- SSL certificates
- Image SEO
- Internal and external links
- Canonical URLs
The focus of SEO off-page is to increase the authority of your domain by providing links from other websites.
This is a good analogy for the workings of authority. You will all rise up to your ducks if you have a rubber duck bath in the duck (the ducks are your pages), and you begin to fill the tub with water (links).
What is Off-Page SEO
When we talk about the Off-Page SEO checklist, 99% time, it is all about BACKLINKS! Backlinks remain one of the top 3 ranking factors in Google.
That’s how a website such as Wikipedia ranks under the sun for almost everything. It has so much water in its bath that it will float up without any other effort if you throw a rubber duck.
The “Domain Authority” score calculates how authoritative your website is compared to other websites.
The biggest off-page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your website are:
- Creating awesome content that people want to link to because it is valuable.
- Social media shares of your content ultimately generate links.
- Outreach e-mails to influencers in your industry that ultimately link to you.
- Guest blogging on sites related to yours. These guest posts will have links back to your site.
SEO is part of keyword research (search engine optimization). It is the job of someone to produce a comprehensive range of keywords on a website.
For such a list, website owners have to dig into the audience and search engines they want.
When looking for their products, services, businesses, or type of business, what search terms do people type into Google?
And they’re looking for what? With this list, website owners can produce content that attracts more traffic to their sites. Keyword research is never completed: it is essential to keep it updated regularly!
SEO should be the start of any Digital Marketing Strategy for a website/Business website.
The result will be a long list of keywords for which you’d like to be found On google.
But the hardest part is still ahead: writing all that content. You should write articles and blog posts on every single keyword you would like to be found for. That’s quite a challenge.
Over To you!
Following the above Checklist will make sure that you have an SEO Optimised website that is good enough to compete on the search engines, Market your Business and get more Customers.
Blogging Biz Step By step Playbook
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About the Author: Div Acharya is the co-founder of Artmellows. Div is an entrepreneur, Lifestyle Blogger & Blogging Strategist.
She loves Blogging about Online Learning, Blogging Business, Lifestyle, Travel, Home Decor, Pets, and Digital Marketing. Learn more about Div Acharya