SEO for photographers and Creatives
SEO checklist for new Photographer Business websites
Do you feel that SEO is too hard and not worth the effort?
SEO isn’t that complicated. It’s quite simple—or at least the basics are. But the basics aren’t enough to get you ranked, right?
That is Wrong!!
Truth is that: Most people who run websites have a limited understanding of SEO, so you often only need to get the basics right to succeed.
A great place to begin is by developing a stunning portfolio website on which you can present your goods, services, or information to your current and potential customers.
However, as the owner of a small company, you are in need of a strategy that will allow you to expand and attract new customers. Through the usage of search engines, new users all around the world are introduced to new material, such as yours. Because of this, creative professionals like photographers need an SEO guide.
Related: All things about SEO
What is SEO for Photographers?
The process that website proprietors employ to make their websites more discoverable and to achieve a higher ranking on a search engine result page is known as search engine optimization, or SEO (SERP).
Why is it critical to have a higher ranking in search results when conducted online? Because when you rank higher, a greater proportion of possible customers will have the opportunity to view your profile.
In most cases, individuals will not explore past the first page of search results in order to find what they are looking for.
In point of fact, around 68% of all clicks made on Google are directed to the first five results of a web search.
Website search engine optimization is an essential component for developing companies. What follows is an explanation of what search engine optimization (SEO) implies for creatives and photographers.
This essay will concentrate on Google SEO because Google is now the search engine that has the greatest market share.
We also demonstrate how you may leverage the SEO tools that are already included in Artmellows-Photography to get Google to include your website in their rankings automatically.
- On-page SEO
- Technical SEO
- Off-page SEO
On-Page SEO & SEO-Optimised Content
Use on-page SEO to attract and help search engines understand, recognize, and rank your content. To Help Blog posts and pages gain visibility in search.
We have created an on-site SEO checklist to help you through this process.
You will never miss the chance to optimize your web pages or blog posts in this way.
Related: SEO for Blog posts
What is On-Page SEO?
As it suggests, SEO on the page improves the SEO on the actual pages of your website.
This doesn’t include anything like backlinks or external SEO boosters, only tactics you can upgrade physically on your own website.
In contrast, your on-page SEO is easily visible to users on your site, as opposed to certain technical SEO tactics.
If Google (or any other search engine) crawls a web page, a number of factors are taken into consideration.
How well the content of your page can be handled is a good sign of how optimized your page is.
But let’s look at how Google does this and how Google can improve its understanding of the content of your website
When it comes to On-page SEO, many different elements can influence how you classify.
One advantage of on-page SEO is that you have more control over every aspect, so when you understand the basics and best practices, it’s easy to get right.
1. URL Structure
2. Title Tag & Description
3. Heading Structure
4. On-Page Content Optimisation
5. Add Imagery & Multimedia & Image SEO
6. Internal Linking
7. External Linking
8. Schema Markup
9. Page Load Speed
10. Mobile Friendliness
The first step in SEO copywriting and a fundamental part of your SEO strategy is keyword research.
You must find out what search terms your audience uses before creating the content of your website.
You are using your keywords for your search terms. You can begin to write useful and high-quality content based on these keywords. Here, we will take you through the many keyword research steps.
What is key Word Research?
The terms used by internet users to find what they’re searching for are referred to as a keyword quest.
You might want to search for ‘Dentists for tooth whitening ‘ or ‘Nike Gym tops for women’ if you need a new pair of Gym Tops. This is a list of keywords.
Some keywords are lengthy( They are called Long Tail Keywords), while others are quite brief.
If consumers are entering keywords into their smartphones, then businesses must conduct keyword analysis.
Businesses must perform keyword research to decide which keywords are used by their target audience. How are people going to find you if you don’t know what they’re looking for? right?
However, consumers aren’t the only ones looking for keywords. Google and other search engines can read your website’s content for keywords and will rate you for those terms. This is where the SEO process begins.
Finding the Appropriate Keywords
To differentiate themselves from the millions of other rivals that are striving for the same niche and presentation of material to the public, photographers and creatives need to develop skills related to search engine optimization (SEO).
Context is essential for websites that are image-heavy since it helps them stand out and achieve higher rankings in search engines.
As a result, you should adhere to the best practices for organic SEO, which are strategies that do not require you to pay Google for each click that is made on a link to your website.
Finding all of the keywords that are pertinent to your photography business is the first stage in search engine optimization for photographers.
When people are looking for anything online, they typically use terms like these, which they either input into a keypad or say into a voice search tool like Google’s.
The market environment, the demographics of your target audience, and the line of work that you are in all influence the appropriate keywords to choose.
A great resource for utilizing Google’s Keyword Planner to uncover photography-related SEO keywords, this article can be found here.
You are able to design and publish money pages by using the keywords that are the most frequently searched for in your particular sector. These will provide you with the best return on your investment.
By using long-tail keywords, you can more specifically target your keyword research to the genre that you are working in.
Take, for instance, the phrase “travel photography in Kenya.” “Travel photography” is the most crucial term in this phrase, but “in Kenya” is an extremely useful piece of information that comes in the end.
Utilize the Keyword Planner to determine which terms are the most popular searches in your specific market. You also have the option of researching the keywords that your rivals are using. Make sure that you employ broad search terms in addition to some unique words that truly define the persona of your brand.
Include keywords in the domain names, headers, and footers of each page of your site’s content, as well as the content that appears on the page itself.
You should also add keyword synonyms that reflect your brand, your specialized area, and the audience that you are trying to attract.
Including Page Descriptions, Headings, Titles, and Tags on Your Photography Website
When it comes to SEO rankings, search engines place a higher value on relevant page titles. Each page is required to have a header as well as a brief explanation that explains in detail what the page’s purpose is.
On a page that contains search results, these headers and meta descriptions will be displayed as excerpts.
The title of the page will appear in the tab of your browser. Make assertions that have significance by utilizing the search terms you used before.
If you are a portrait photographer, the description of your business that appears on your home page could read something like this: “Portrait photographer based in Newport, Oregon.” Specialist in Family Portraiture, Black and White Portraiture, and Portfolios’.
On a Google keyword result page, this snippet would appear immediately to the right of your H1 header.
In a perfect world, a Meta Description would be no longer than 155 characters. There should be a limit of 70 characters for the length of the H1 header.
To assist you in adding titles and snippets that are optimized for search engines like Google to your web pages, here is a helpful guide.
Image Optimization for Search Engine Optimization: Make Use of Alt Text
Search engines are unable to comprehend or understand the content of images on their own. Photographers and other creatives need to add language to their photographs in the form of meaningful Alt text, Alt titles, and Captions in order to optimize the visual content they produce and make it searchable.
When posting photographs to galleries, you should group together images that are related to ensure that viewers can access files more quickly and in a more logical order.
Never refer to a picture by a name so generic as “Image.jpg,” for example. Use the subject matter of the image itself as inspiration for the file name, such as “Paris Eiffel Tower at Night.jpg.”
Image optimization for search engine optimization (SEO) involves uploading images with a reduced pixel size in order to achieve faster browser load times and a more responsive user interface.
You should only offer larger sizes to users who are interested in purchasing digital files or prints.
When it comes to JPEG photos, the recommended image size for web page optimization is 75% of the original.
Images taken by photographers are frequently captured in RAW file format. However, RAW files are just too large and take far too long to load in a browser for an optimal user experience.
Establish a Natural Flow for Your Keywords
When you are writing content, you should deliberately incorporate keywords into the text in a way that feels natural to humans. It is important for keywords to appear in the appropriate context and order. Don’t ever overdo terms.
The same goes for the buttons that have “Calls to Action” on them, which either connect to a business or prompt the user to carry out an action.
Consider the criteria that are important to folks who might hire you or become your clients in the future. After that, put into writing what it is that you would say to them.
Maintain coherence and get to the point. However, there is no harm in allowing a trace of your passion to show through.
Maintaining a consistent blog can help your SEO.
Blogs serve a key purpose in SEO, which is to answer the questions that your target audience is asking. In addition to allowing you to document your thoughts and communicate your unique personality, blogs fulfil this function.
Think of a blog as a landing page that addresses the concerns of a certain audience.
The content of your blog should therefore be centred on answering these concerns and providing solutions to these problems.
You should try to cover as many different areas in a single blog post as possible in order to create an organised blog post. Include links to the answers for queries that are either unimportant or require such a lengthy response that they draw attention away from the primary concern.
Keep in mind that the likelihood that people will enjoy reading your blog article increases in direct proportion to how relevant and helpful it is.
As a general rule, SEO blogs ought to include headers titled H1 and H2 that contain relevant keywords.
The primary blog topic should be included in the first sentence of your post. A relevant term should be included in at least one of the H2 tags (subheadings).
What should the appropriate keyword density be for my website’s blog? However, the number of times a term can be used (also known as keyword density) should ideally remain between 1 and 3% of the total number of times it can be used, although this totally relies on the context.
So, ultimately, you want your website to rank better, get better traffic, net more conversions, and make more profit from your Business.
Technical SEO is all about fixing errors to make that happen. This is the list of technical SEO elements to check for maximum site optimization.
What is Technical SEO?
Technical SEO is the process of optimizing the crawling, indexing, and rendering phase of your website to achieve higher search rankings.
Neil Patel, the serial entrepreneur and co-founder of CrazyEgg, has a simple definition for technical SEO: “Any SEO work that is done aside from the content.
Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.”
Technical SEO involves improving the technical aspects of your website to help it rank higher in search results. It covers a wide range of SEO topics, including:
- XML sitemaps
- HTML Sitemap
- Crawling and indexing
- Mobile Optimization
- Site speed
- Site structure
- SSL certificates
- Image SEO
- Canonical URLs
Putting in place indexing for your website’s domain and pages
How Google Search works
The results of a search on Google are obtained by sending search bots to your website and looking for the keywords that were used in the search query. It is possible that it will utilize the links on your page to conduct additional searches for the terms on the connected pages.
Crawling a website is what we mean when we talk about this procedure when we talk about SEO.
The creation of a database or index of queries can be aided by crawling. When a user conducts a search, the engine accesses this database to locate results that are a match for what the user is looking for.
The results of the search are ranked and displayed after being processed using SEO rules or algorithms.
Including a Sitemap In order to get a search engine to crawl and index your website, you will first need to develop a sitemap for it.
A sitemap is comparable to a blueprint for a website because it explains to search engines how the content on your website is organized. In addition to this, it explains to search bots how the various components of the website are interconnected to provide a resource that is more user-friendly.
It is recommended that photographers and other visual artists who may have hundreds of videos or images on their websites of varying file sizes submit a sitemap.
In order to add a sitemap, you will need to insert a file with the name “sitemap.xml” into the HTML code of your page (the coding language in which content appears on your browser).
Files such as videos, photos, and gifs will need to display attributes for the purpose of making browsing experiences more understandable.
These properties may include run time, age-appropriateness, type, licensing, and so on.
Whenever you publish new pages with an SEO Tool such as Rank math, a sitemap will be automatically generated and kept up to date.
You also have the option of telling Google to skip specific pages or the entirety of your site altogether when it comes to crawling your website.
When your portfolio website is still under construction, or when you haven’t yet incorporated the necessary safety steps to preserve copyright, this can be helpful.
Include a layer of SSL security.
Google has acknowledged, in an official capacity, that you will receive better Search Engine Optimization (SEO) points for making your website more secure.
URLs that begin with https:// are considered to have a higher level of security than those that begin with http://.
The first option offers a number of benefits when it comes to the transfer of data between your servers and your website.
Encryption provided by a Secure Sockets Layer (SSL) is used to safeguard the process of accepting payments from online retailers.
This ensures that even if a hacker manages to intercept your signal, the data he or she steals cannot be deciphered.
When a user navigates to a website that is protected by SSL, a padlock icon will appear in the address bar of the user’s browser before the website’s URL.
The focus of SEO off-page is to increase the authority of your domain by providing links from other websites.
This is a good analogy for the workings of authority. You will all rise up to your ducks if you have a rubber duck bath in the duck (the ducks are your pages), and you begin to fill the tub with water (links).
What is Off-Page SEO
When we talk about the Off-Page SEO checklist, 99% time, it is all about BACKLINKS! Backlinks remain one of the top 3 ranking factors in Google.
That’s how a website such as Wikipedia ranks under the sun for almost everything. It has so much water in its bath that it will float up without any other effort if you throw a rubber duck.
The “Domain Authority” score calculates how authoritative your website is compared to other websites.
The biggest off-page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your website are:
- Creating awesome content that people want to link to because it is valuable.
- Social media shares of your content ultimately generate links.
- External links
- Outreach e-mails to influencers in your industry that ultimately link to you.
- Guest blogging on sites related to yours. These guest posts will have links back to your site.
SEO is part of keyword research (search engine optimization). It is the job of someone to produce a comprehensive range of keywords on a website.
For such a list, website owners have to dig into the audience and search engines they want.
When looking for their products, services, businesses, or type of business, what search terms do people type into Google?
And they’re looking for what? With this list, website owners can produce content that attracts more traffic to their sites. Keyword research is never completed: it is essential to keep it updated regularly!
Creating Impactful Content for Your Website to Read
The individual bits of content that you create on the pages of your website are what search engines use to form opinions about the overall quality of your website.
It’s possible that as a photographer, you’ll find it simpler to display photographs rather than put together enticing words.
To write excellent copy for your website, though, you should stick to just a few easy guidelines that have been laid forth.
- Utilize optimal keyword use Page titles as well as the H1 and H2 headers.
- Keep your copy as simple as possible.
- Make an effort to use active voice in your content
- Talk one-on-one with one of your customers or clients.
- Try to be succinct and specific.
- Use your keywords.
- Share a tale with us.
- Make sure it can be read and scanned easily.
- The text or material on your website, as well as the page headers, should relate to one another.
- Make sure that your copy has been edited before you publish it.
Get your website listed in various directories that cater to businesses.
It is impossible to successfully manage a photography or design business without first submitting your information to several online directories.
A listing of this kind lends more credibility to your website.
One website that fits this description is photognow.com; on their site, you can find an easy-to-fill-out submission form that allows you to create and publish your own business listing.
It is recommended that you provide as much information as is humanly possible, including a website, images, opening hours, frequently asked questions (FAQs), tags, and keywords because all of this will aid in search results.
The evaluations and ratings that your company receives in a directory will be used by search engines like Google and Bing to refer to your company’s products and services.
Always keep in mind to include the most vital information in your company profile, and be consistent with your NAP (Name, Address, and Phone number):
- Name (legal name preferred for commercial enterprises)
- Details about Who to Contact
- Business Type, e.g., commercial photographer, graphic designer, etc.
- Keywords and phrases for the local business search
- Value Proposition (Awards, Specialties, Education, Projects)
Make Use of Content Delivery Networks (CDN) for Faster, More Secure Page Downloads
You can boost the speed of web pages generated by certain older web hosting platforms such as WordPress by allowing local servers (which are part of a content delivery network, or CDN) to store and transfer your website’s data.
By loading user data from a secure node that is geographically close to the location of the person visiting the website, can sometimes prevent hackers from accessing your website.
This has a favourable impact on search engine optimization (SEO) and leads to safer and more trustworthy user experiences.
CDN implementations can be challenging, and unless you have experience in the networking field, it’s better to leave them to professionals.
If you don’t, there is a good risk that it will affect your search engine optimization. DIY platforms like Squarespace and Pixpa handle CDN management on the backend for their users.
These tools will automatically take care of the CDN grunt work for you by adhering to the best practices for SEO. This will free you up to concentrate on your art.
Check out this guide to Squarespace alternatives to have a better understanding of the available options.
Squarespace is a good website builder; however, there are other options that might be even better for you.
The Process of Creating Link Juice
When another website links to your page, it’s like getting a vote of confidence from the internet. However, the amount of weight that vote carries depends on the SEO strength of the website that is referring traffic to you.
Search engines will provide you with a greater priority within the search results if they determine that you are an authority on a specific topic or area of study.
When you link to another person’s page, you are essentially telling viewers that they should look at the page that you are linking to as well.
Your vote will carry more weight than most others because of the respect others feel for you as an authority.
Boost your visibility with local search engine optimization.
It is imperative that you include additional geo-tagged keywords in your material if you own a photography business in the local area.
For instance, a Pet photographer would use phrases like “Pet photographer in NYC” or “Pet. Photography in Sydney” while advertising their services.
Include inside the article links to websites such as Yelp and others that review local businesses. You should also include links in your contact information that go to Google Maps. Because of these additions, local firms will be able to target their audiences more effectively.
Pixpa gives you the ability to add your physical studio or office to Google Maps if you have that location.
You should mark your location on a map block that is located on a page titled “Contact.” For a more professional appearance, including information about your company in the footer of each page of your website.
Encourage people to visit your website by utilizing social media.
The use of social media in and of itself is a significant marketing tactic. Social networking sites are used by well over forty percent of the world’s population.
There are 90 per cent millennials, 77 per cent Gen Xers, and 48 per cent baby boomers in this group. Regardless of the aims, you have for your portfolio, you are likely to find more than a few members of your target audience on social networks.
Make sure that at least one of the platforms you use gives you the ability to build an official page for your company, regardless of which platform you use.
Despite the fact that search engines do not directly rank the content of social media platforms for SEO purposes, social pages can build interest and engagement for your work, which in turn can drive visitors to your professional website.
Be sure to stake some kind of claim to your images’ copyright if you’re a photographer or an artist who uploads their work to social media platforms like Facebook or Instagram.
If you want to safeguard your photographs, you should use a watercolour effect, or at least use the lowest possible resolution.
Pixpa makes it possible for you to immediately incorporate social media handles into your website.
You may also allow social media sharing right from your client galleries, update site modifications across Facebook and Google, and add Instagram snippets from your social stream. All of these features are available to you.
Tip of the Day: SEO for Photographers
- Both on-page SEO (titles, tags, sitemaps, copy, and blogging) and off-page SEO should be given equal weight and importance (social media, backlinks).
- Make use of your site’s internal linking structure to encourage longer visits, hence reducing click-through rates and bounce rates.
- Utilize Google Analytics, Search Console, Screaming Frog, and the plethora of other free online SEO audit tools on a consistent basis to conduct routine SEO audits of your website.
- To get the most out of your search engine optimization (SEO), it is important to include a few relevant keywords on each page of your website, even if the design of your website is intended to be simple and uncluttered.
- Maintain the addition of new blog pages, ensure that your photographs have meta tags, and check that all of your information is up-to-date and helpful. To better assist your audience, consider using frequently asked questions.
- Search engines are going to penalize websites for doing things like keyword stuffing, employing duplicate content, and using the same phrases everywhere.
- Make use of the 301 redirects: In the event that you have recently updated your website, some of your older pages, whose content you have since moved, may have built up some SEO juice over the course of time. You can redirect inquiries that were going to the old link to your new page, and the SEO value will be carried over.
- Make sure that the uptime of your hosting platform is more than 99.9% at all times.
- Research the search engine optimization strategies utilized by your main competitors, including the subjects and keywords they employ. Don’t imitate what others do, but take ideas from them to give your brand and specialty a voice.
- It is important to remember that changing an SEO strategy that is not producing results is not anything to be afraid of.
The quality of the user experience that your website provides, the level of authority that you exude as an industry expert, and the number of influential people who recommend your business are all factors that determine how highly your website will be listed on search engines.
However, optimization for search engines is a field that is constantly undergoing change. Every year, Google revises the algorithms that power its search results. It’s possible that other engines will do similarly.
A search engine optimization plan is not a one-time project that can be finished and then ignored. You constantly need to be monitoring and staying current with the various trends that are developing.
Applying these concepts to your portfolio website is a good place to start if you want to give exceptional experiences to website visitors.
Pixpa provides a fully automated SEO platform that was developed specifically for photographers and creatives.
If you still haven’t made one or are seeking for a new digital home, Pixpa can help.
You’ll have no trouble luring in new customers after you put these SEO strategies for photographers to use. It is time to put everything you’ve learned into practice now that you have the necessary information.
When it comes to SEO, always keep in mind that quality should take precedence over quantity. You can work your way up to the first page of Google search results with a little bit of time and effort, and ultimately, perhaps, you can reach the number one spot for the terms that are most relevant to your sector.
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About the Author: Div Acharya is the co-founder of Artmellows. Div is an entrepreneur, Lifestyle Blogger & Blogging Strategist.
She loves Blogging about Online Learning, Blogging Business, Lifestyle, Travel, Home Decor, Pets, and Digital Marketing. Learn more about Div Acharya