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Keywords are ideas and topics that define the subject matter of your content. 

They are the words and phrases that searchers enter into search engines, also known as “search queries” in SEO. These are your primary keywords if you reduce everything on your page — all the images, video, copy, and so on — to simple words and phrases.

As a website owner, content creator, and Service Business Owner, you want the keywords on your page to be relevant to what people are looking for so they can find your content among the results. 

For Instance, If you are Dental Practice In Melbourne( this is a keyword)CBD, You want many things to happen to your business via your Business website and One of the most vital is getting more Leads/patients to your Practice. 

So, What do you do? You start perfecting the business website SEO either you and your team maintain SEO OR you Outsource to an SEO Agency. What happens when we say “SEO”? It’s all about Keywords, keywords .. and keywords.

What is keyword

A keyword, also known as a focus keyword, is a word that best describes the content on your page or post. It is the search term for which you want to rank with a specific page

People should be able to find that page on your website if they search for that keyword or phrase in Google or other search engines.

What is keyword Research in SEO?

Keyword analysis  Or keyword research is the process of researching common search words that people use in search engines like Google and creatively incorporating them into the content so that it ranks higher in search engine results pages (SERP). 

The keyword research method entails selecting a content subject that is based on a collection of targeted keywords for which you want your content to rank.

Do Keywords Matter in 2022?

Keywords remain important and useful in SEO in 2021, but they are not the most important factor. This is due to the fact that SEO is far more complicated than simply putting keywords on a page

Furthermore, because SEO is constantly changing due to search engines constantly updating algorithms, marketers must change how they use keywords. 

Neither keyword research nor SEO are going anywhere.

Why are keywords Crucial?

Keywords are crucial because they serve as a bridge between what people are looking for and the content you’re providing to meet that need. 

Keywords are as much about your target audience as they are about your content, because you may describe what you offer in a Unique way than other Businesses.

Moving away from a perfect match and towards broader topics makes your content more relevant to the user’s search intent.

To rank for a corresponding search query, the old-school approach to SEO required an exact keyword match.

However, following Google’s Hummingbird update in 2013 and the launch of the RankBrain machine learning system in 2015, the context and semantic meaning of a search query came to the forefront (as opposed to a particular word in the keyword phrase).

The new ranking system prompted a shift in SEO strategy: instead of including specific keywords, content is now expected to focus on topics and search context, describing it exhaustively and in detail.

Without keyword research, there will be no organic traffic.

After discussing the move to bigger themes and semantic groups, it’s critical to discuss the dangers of bypassing the keyword research stage.

First off, if you don’t do keyword research, you run the risk of focusing on terms and topics that users will find of little to no interest.

Regardless of how thorough and important your content is, keywords with low search volume rarely result in organic traffic.

Investing in content production for too-competitive keywords and topics carries another risk.

Pro Note: , it will be simpler for you to rank for more long-tail keywords when you first start out.
Simply said, long-tail keywords are longer keywords. For instance, you could wish to go for terms of 3-5 words instead of a keyword (or search phrase) of 1 or 2 words.

For Instance: are Mercedes reliable after 100k miles is a long tail Key word/Phrase

Your Ultimate Content Marketer’s Guide to Keyword Research

What are examples of keywords?

Keywords are the words and phrases that people use to find what they’re looking for in search engines. 

For example, if you wanted to take your pup to a vet, you might type “Vet Practice near me” Or ” How to Train a Cavapoo Puppy” into Google Search Button. 

Even though that phrase contains more than one word, it is still considered a keyword. 

a valuable keyword is the one that has a high demand and low competition.

How do you do keyword research?

The first step in keyword research is to consider how potential customers might search for your Niche or Service you offer. 

Then, using keyword research tools Like Semrush , Keysearch.co , and Google Keyword Planner( free) and so on, you can expand on those ideas and find even more keywords.

It’s a simple process, but two things must be true for it to work properly:

  • You must be well-versed in your industry.
  • You must understand how keyword research tools operate and how to make the most of them.

Create a list of your core terms that best describe your site and what you are going to cover. This list should be quite short though: Don’t list more than 10 terms.

Why Keywords are important for your website

While it is often possible to start with a keyword and create content around that term, there are times when your content already exists and you must figure out how to match it to keywords.

Create a “content to keyword map” to accomplish this. Creating this map can assist you in understanding the impact of your existing content as well as identifying weak links or gaps that need to be filled.

When it comes to implementing keywords into your Service pages or Blogs and other areas of your website, you really don’t want to start randomly writing content that you think might work or you like to write. 

This will be just a waste of your time. Instead, you can either reach out to some SEO agency or conduct some research yourself. 

When researching, you’ll need to watch keywords on two criteria:

  • Keyword’s  level of competition and Volume and
  • How often the keyword is searched on Google or other Search Engines

How to do easy and Quick Keyword research:

This is crucial. many of our clients say they find SemrusH or AHREFs hard to use as the Learning Curve of these top SEO tools is quite steep.
I’d love to recommend One cool & easy to use tool for SEO. That makes Keyword Research Much easier, Its called Keysearch.co.
We use it all the time for quick Keyword research in PepBlog Biz Team, Not because SEMRUSH is hard to use for us but Keysearch  Keyword tool is Easy to use specifically for keyword search.

Try Keysearch Pro Free Trial

Wrapping It up!

To summarise, while keywords are still crucial for your website, keyword density is no longer a hot commodity. Keywords could be packed into any nook and cranny of a website to boost its ranking

When deciding the keyword to pursue, it’s important to consider not only the demand for a particular term or expression but also the amount of effort needed to achieve high rankings. 

It’s also crucial to consider whether the keyword is relevant to your content/niche and whether Online Searchers will find what they’re looking for on your site if they use these keywords. 

Will this traffic lead to monetary incentives or other organizational objectives?

Concentrate on producing original, high-quality, and timely material. Not only should the material be tailored for the keywords, but it should also be optimized for the users. 

Otherwise, the material would come across as forced and deceptive.

About the Author: Div Acharya is the co-founder of Artmellows. Div is an entrepreneur, Lifestyle Blogger, and blogging Strategist.

She loves Blogging about Online Learning, Blogging Business, Lifestyle, Travel, Home Decor, Pets, and Digital Marketing. Learn more about Div Acharya

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